The connected enterprise: are you doing it right?

Recently Reddit users had a good laugh over a post titled “Mom, you are doing it wrong.”  Somebody’s mom was making hard copies of recipes off her iPad by placing the iPad’s screen directly onto the photocopier.

I laughed, too, but a little ruefully.  After all, I spend a lot of time helping manufacturers deploy new technology in pursuit of powerful benefits. No matter how exciting those benefits, when people face disruptive change, they tend to bend the new back to the familiar. Mom wants hard copies of her recipes, iPad or no iPad. Users want to keep thei...


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